Free Margin & Pricing Calculator
Start from your cost and target margin to find the wholesale and retail prices that keep you profitable. No signup required.
Pricing from cost vs. margin
Markup and margin are not the same thing, and confusing them quietly erodes profit. Markup is the amount added on top of cost; margin is the profit as a percentage of the selling price. A 50% markup is only a 33% margin. This calculator lets you set a target margin and works backwards to the price you actually need to charge.
Pricing for wholesale and retail
If you sell through multiple channels — direct, wholesale, marketplaces — each has different fees and expected margins. Price from your landed cost, layer in each channel’s costs, and make sure the final number still leaves the margin you need. Setting a recommended retail price (RRP) that keeps your wholesale customers profitable protects the whole chain.